On President Obama’s birthday his reelection campaign has released a new devastating ad targeting Mitt Romney’s position on women’s health issues.
Here is the ad:
The ad script:
Dawn: “I think Mitt Romney’s really out of touch with the average woman’s health issues…”
Alex: “This is not the 1950s. Contraception is so important to women…it’s about a woman being able to make decisions…”
Dawn “I don’t remember anyone as extreme as Romney.”
Mitt Romney: “I’ll cut off funding to Planned Parenthood.”
Alex: “I don’t think Mitt Romney can even understand the mindset of someone who has to go to Planned Parenthood.”
Mitt Romney: “Planned Parenthood. We’re going to get rid of that.”
Dawn: “I think Romney would definitely drag us back.”
President Obama has a solid lead among women voters, but his campaign continues to run these ads because they are devastating his opponent in swing states.
A recent Quinnipiac University poll of Pennsylvania, Ohio, and Florida found that Obama holds double digit leads with female voters in two of the three states. In Pennsylvania, Obama leads by 24 points among women, 59%-35%. In Ohio, Obama leads Romney with women by 11 points, 48%-37%. In Florida, Obama’s margin over Romney is smaller, but still a significant 7 points, 51%-44%.
Focus group research shows that when women voters are told about Romney’s positions on their healthcare, they are much less likely to vote for the Republican nominee.
What the mainstream media doesn’t talk about is that polling reveals that there are two different campaigns taking place for the presidency in 2012. The national polls show a tight race in the popularity contest, but when the polling is examined on a state by state basis, President Obama has a clear advantage.
Obama is faring well in individual states because his campaign is running ads like this one that are targeting blocs of voters in each state. While the Romney campaign is focused on a national anti-Obama strategy, the president defining his opponent with a variety of targeted statewide ads. The Obama strategy against Romney is a sort of death by a thousand thirty second spots approach.
Perhaps, no other group of voters has as much at stake in 2012 as women, and they are the key to President Obama spending four more birthdays in the White House.