Right Wing Watch has uncovered a new bit of fundamentalist snarkiness. The hate group known as the American Family Association is upset. Well, okay, they are always upset. And it’s no surprise Right Wing Watch found them out; it’s what they do, after all. The AFA (Bryan Fischer’s outfit) doesn’t like Ben & Jerry’s because Ben & Jerry’s has a sense of humor, which fundamentalist Christian bigots most certainly do not. The problem is a sketch from Saturday Night Live featuring Alec Baldwin as Pete Schweddy, owner of a bakery called Season’s Eatings. In the sketch, Baldwin’s character appears on an NPR show called “Delicious Dish” to talk about his offerings.
Watch the video from Hulu:
“There are lots of great treats this time of year. Zucchini bread, fruitcake, but the thing I most like to bring out at this time of the year are my balls.”
As Schweddy says, “No one can resist my Schweddy Balls.”
Of course, Ben & Jerry’s has introduced a new limited-batch flavor in honor of the sketch, and they are calling it, what else? Schweddy Balls, which they describe thusly:
Available in both pints and Scoop Shops, this flavor is Fair Trade vanilla ice cream with a hint of rum and is loaded with fudge covered rum and milk chocolate malt balls.
Yum. Who wouldn’t want Schweddy’s balls?
A Christian fundamentalist, apparently. Contrary to Schweddy’s claim, the AFA can resist his balls.
Says the AFA via OneMillionMoms.com:
Ben & Jerry’s announced their newest ice cream flavor which sounds anything but appealing. Schweddy Balls is the best they could come up with. The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.
The name originated from a Saturday Night Live skit featuring Alec Baldwin as Pete Schweddy, owner of a holiday bakery called Season’s Eatings. “There are lots of great treats this time of year,” Schweddy says. “Zucchini bread, fruitcake, but the thing I most like to bring out at this time of the year are my balls.”
He then explains that he sells popcorn balls, cheese balls, rum balls—balls for every taste—and the ball puns proceed for about four minutes. Ben & Jerry’s chose to go with fudge-covered rum and malt balls for their flavor. The skit culminates in Baldwin stating that “No one can resist my Schweddy Balls.”
In the past, Ben & Jerry’s has released controversial ice creams, like a special edition of Chubby Hubby called Hubby Hubby last year which celebrated gay marriage. It seems that offending customers has become an annual tradition for Ben & Jerry’s.
The ice cream is being released in a limited batch, which means it will be distributed nationwide but only for three or four months. If it proves popular, another batch might be forthcoming, but we hope not.
“The name is irreverent,” says Ben & Jerry’s spokesman Sean Greenwood. “But we’ve always been about having some irreverence and having some fun … We’re not trying to offend people. Our fans get the humor.”
Please send Ben & Jerry’s Public Relations Manager, Sean Greenwood, an email letter requesting that no additional Schweddy Balls ice cream be distributed. Also, highly recommend they refrain from producing another batch with this name or any other offensive names or you will no longer be able to purchase their products.
So the message is, it’s okay to sell hate, but let’s not peddle a sense of humor.
It could be worse, AFA: Ben & Jerry’s could have named their new limited-batch flavor after another famous Alec Baldwin sketch: Canteen Boy.
Watch the video from Hulu:
Alec Baldwin, by the way, is a board member of People for the American Way, the folks behind Right Wing Watch.