Sarah Palin is managing to pull off her biggest media con job yet by her disguising her 2012 media strategy as a bus tour.
As Sarah Palin continues to pretend that she doesn’t want media coverage of her bus tour, all the while begging for the media to follow her, the Palins have chosen to hide behind Sarah’s Fox News contract as justification for why she won’t actually talk to the media.
When CNN asked Todd Palin if reporters were going to be allowed on the bus with Sarah, Todd answered,
Yet, Palin gave an interview to BFF Greta Van Susteren in a setting that looked oddly like a campaign bus.
Notice how Palin discussed her whole media strategy for something that she claims is not a media event, “They want kind of conventional idea of we want a schedule. We want to follow you. We want to be brought along with you. I’m like a). I don’t think I owe anything to the mainstream media. I think that it would be a mistake for me to become some kind of conventional politician, and doing things the way it’s always been done with the media in terms of relationship with them. Telling them to come along and we’ll orchestrate this, we’ll script this, and we’ll basically write a story for you, media about what we’re doing every day.”
She admitted that she is creating her own story luring the media in, “No, I want them to have to do a little bit work on a tour like this, and that would include not necessarily telling them where every stop is going to be, you know. We’ll do a stop. We’ll do a lot of OTRs, off the records. We’ll meet a lot of great Americans, and then I’ll write about that at the end of the day. It’s not about me. It’s not a publicity tour…”
Make no mistake about this is all about Sarah, and this is definitely about publicity.
Some in the media had it partially right. This is a publicity tour, but it is also something else. The bus tour is a dry run for Sarah Palin’s 2012 media strategy. Palin wanted to see if the media would chase her around and play by her rules, and so far too many media outlets have taken the bait. For example, CNN is following Palin around like a love struck boy at the high school dance.
It isn’t polls that will make Sarah Palin viable, or whether or not she has a campaign organization. Sarah Palin’s viability is totally based on whether or not the media will cover her on her own terms.
The media is desperate for a star to emerge in the 2012 Republican field. They realize that they will never generate ratings with the current crop of announced losers running. A Sarah Palin candidacy would be THE story on the Republican side. The media would endlessly hype and hope for a 2012 general election match up between Obama and Palin.
Much of the media attitude towards Sarah Palin is that she is stupid. As Keith Olbermann says, “That woman is an idiot,” but she isn’t. Palin is a savvy manipulator of the media. She knows how to con them into covering her and chasing her, and by underestimating her, the media ends up giving her exactly what she wants.
Sarah Palin is running a con. The prize she seeks isn’t just publicity. Sarah Palin is trying to con her way into the Republican nomination, and if the media keeps happily playing along, she might be successful.