ColorofChange.org announced today that 11 more advertisers have stopped airing ads on FNC’s The Glenn Beck Program. Beck has now lost 57 advertisers since he called President Obama a racist on Fox and Friends. The new additions include Capital One, Dannon, and Mercedes-Benz.
The eleven new advertisers to join the boycott are Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club).
Tommy Shi, Diversity and Inclusion Officer at Mercedes-Benz USA said in an email to ColorofChange.org, “We have checked with our advertising area and have confirmed that a few ads ran on the Glen [sic] Beck Show as part of a FOX TV buy at the beginning of August, but no ads have run since on that show, nor are there plans to do so moving forward. Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and Inclusion [sic] an integral part of its corporate culture and business strategy. We believe that MBUSA’s success is dependent on embracing the various cultures, nationalities and convictions of our associates and market that translate into meeting consumer needs and expectations for relevant products and services.” (In other words Mercedes wants no part of Beck’s racial politics).
Mai Lee Ua, Project Manager for Public Relations at Discover said, “Discover is committed to supporting a wide variety of programming that features a diversity of talent, topics and opinions. Our current TV buys do not include any future airings on the Glenn Beck Show. Our ads will not run during the show.” Fox News tried ignored the boycott, sending Beck on vacation for a week, and most recently Beck has attacked ColorofChange co-founder and current Obama green jobs adviser Van Jones as a communist.
Today on his radio show, Beck went as far as to warn these companies that were in bed with a communist:
The worst thing that Beck could have done was what he did, attack Van Jones. This made the host appear even more extreme to advertisers, and gave them plenty of cause to drop. The problem that Fox has with Beck is that he has given the advertisers no incentive to stand by him or come back. If this continues Beck is going to have no advertisers on his show, except for Murdoch owned companies.
This doesn’t hurt FNC as a network right now, and the right wing has rallied behind Beck, but this boycott has been successful in giving both Fox News and Beck a gigantic publicity black eye. If this continues Beck may become known in the mainstream as that racist guy on Fox News. If this ever occurs, he will be finished as a national media figure.