The group ColorofChange.org has announced that four more advertisers have pledged to pull their ads from Glenn Beck’s Fox News Channel program. ConAgra (maker of Healthy Choice products), Roche, Sanofi-Aventis, and RadioShack will now join LexisNexis-owned Lawyers.com, Procter & Gamble, Progressive Insurance, SC Johnson and GEICO as former advertisers.
In an email to ColorofChange.org, Stephanie Childs, spokesperson for ConAgra Foods said, “…Upon review of this particular program, we have discontinued our advertising for all ConAgra Foods products during its airing. We share your commitment to diversity in all areas of life and appreciate you sharing your concerns with us.”
Sean Connor, Manager of Media Services and Purchasing for Sanofi-Aventis said, “We have specified that our ads will no longer run on Mr. Beck’s show. Thank you for drawing our attention to this matter.”
Dave Hamlin, Director of Media Services for RadioShack said, “This confirms that there is no advertising we (RadioShack) [are] buying on the Glen Beck Show or anywhere on the Fox News Channel. What viewers are seeing on FNC and Glen Beck is manufacturer advertising that has tagged their messages with “RadioShack” as the retail destination to purchase their product(s). In this most recent instance, it is most likely the product called magicJack that has tagged our name throughout their commercial.”
He continued, “We’ve asked magicJack to immediately cease and desist running all commercials with our name tagged in the spot on FNC. In fact, I just received verification from one our merchants that magicJack has confirmed the commercial will be pulled from the Fox News Channel rotation ASAP.”
This campaign is really starting to take its toll on Beck’s list of big corporate advertisers. Rumors are flying that the brass at Fox News have told Beck to tone it down, and it is clear that Color of Change’s campaign against advertisers has been a resounding success. Beck still has huge ratings, so he is in no jeopardy, but TV survives on ad dollars, and if the advertising would ever dry up for his show, FNC would have to do something.